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Most of you know that gender equality is a topic near and dear to my heart, which is why I’m so excited about today’s interview with Katie Rock.
Katie Rock is the founder and CEO of Activyst, a startup that makes women’s athletic bags and funds girls sports programs worldwide. She started her career as a corporate attorney before working with the WHO and the Inter-American Institute of Human Rights on legal reforms to promote gender equality in sport. She is now tackling this issue through entrepreneurship. Follow her on Twitter @HiKatieRock and support her efforts to help more girls play sports here: www.indiegogo.com/activyst.
Check out this quote from Activyst’s website:
We’re fired up because girls in much of the world are suffering – pregnancy, abuse, illiteracy, disease, and the list goes on. And studies show that a girl who plays sports is less likely to get pregnant or stay in an abusive relationship. She is more educated, healthier, and happier. [Click to Tweet]
That’s pretty amazing, isn’t it? I think it is. It’s definitely a cause worth putting in the spotlight!
I had tons of fun chatting with Katie and hearing all about her journey from being a lawyer, working in gender equality to being a business owner and on a mission to create gender equality around the globe.
Katie talks about the amazing effects that sports has on women’s lives, We get into the nitty-gritty of building a business and talk about finding the right business partner, having the guts to quit your job and what fears she faced while taking this step.
She talks about her vision for Activyst, why she decided to do an Indiegogo Campaign and what the money is for, how it felt to hit their campaign goal after only 3 days and why they’re focusing on project based funding.
Katie shares her secret weapon to keep moving forward in life and business, how to determine priorities and how she masters team work as a perfectionist. We also get into the challenges around the message of girls, sports and self-confidence and how she made sure that her company and her mission wasn’t seen as something “cute”, ready to be overlooked.
Of course, I couldn’t let her go without asking her about her self-care routines and how she made sure to take care of herself during launch week, which must have been crazy!
Resources we mentioned: The Charge by Brandon Burchard (Affiliate Link)
Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath (Affiliate Link)
Switch: How to Change Things When Change Is Hard by Chip and Dan Heath (Affiliate Link)
If you would like to leave feedback, send it to podcast@annesophie.us or simply leave a comment in the comment section below.
You can follow me on twitter: @theannesophie
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Sounds like a great interview. So wonderful when women role models reach out to young women to help them find their equal place in life. This is so needed!
It really is, Cathy. That’s why I admire Katie’s cause. I’m pretty sure she’ll change this world in amazing ways. 🙂
I’m all in favour of gender equality Anne-Sophie…everywhere. Let’s bring up our daughters to know they’re fabulous in every way.
Love Elle
xoxo
Sounds like a plan, Elle!
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